Steeped in nearly 400 years of trading history and cultural resonance, the historic International Lavi Fair opened to vibrant celebrations in Rampur, serving as a grand stage for a powerful call to rural self-reliance. Governor Kavinder Gupta, who inaugurated the legendary multi-day exposition, emphasized that the roadmap to a developed nation by 2047 cannot be drawn exclusively in metropolitan corridors—it must be forged in the grassroots strength of India’s villages, farmers, and artisans.
Addressing a large gathering after inspecting local stalls and sampling regional delicacies, the Governor highlighted how Prime Minister Narendra Modi’s ‘Vocal for Local’ initiative is breathing new life into the rural economy. Urging every visitor to purchase at least one indigenous artifact or garment, he noted that buying local is a direct investment in the dignity and livelihood of traditional craftspeople. Furthermore, he called for bridging traditional Himachali creations—from iconic Kinnauri caps to exquisite woolens—with global digital marketplaces to amplify local enterprise.
The inauguration also spotlighted administrative innovations steering this year’s fair. Shimla Deputy Commissioner and Fair Committee Chairman Anupam Kashyap shared that, for the first time, an inter-school essay competition was introduced to bind younger generations closer to the event’s centuries-old legacy. With dedicated platforms extended to Self-Help Groups and Farmer Producer Organizations, the Lavi Fair continues to evolve as a dynamic bridge connecting ancient Himalayan heritage with modern economic opportunity.


