Clean cities aren’t built by sweeping alone; they require a total mindset shift. That was the core message delivered by Public Works and Urban Development Minister Vikramaditya Singh as he kicked off a major state-level capacity-building initiative under Project Circular Bharat. Backed by a partnership between the Urban Development Department and Hindustan Unilever Limited (HUL), the program aims to overhaul how local leaders handle the mounting mountain of urban waste by strictly enforcing the Solid Waste Management Rules, 2026.
With urban dumping grounds fast running out of space, the government is pushing for a 20-to-25-year foresight plan that leverages modern technology, high-tech recycling, and smarter ways to repurpose stubborn plastics. Beyond policy and infrastructure, Minister Singh stressed that success relies heavily on grassroots public participation, changing everyday habits to ensure source-segregation of wet and dry waste, and deeply respecting and empowering the sanitation workers on the front lines.
To turn these ideas into reality, selected regions will host pilot projects in partnership with HUL and the Feedback Foundation, testing out real-world working models designed to be scaled statewide. Detailed by Urban Development Director Neeraj Kumar, the comprehensive framework targets every link in the waste chain—from collection and transport to advanced material recovery facilities (MRFs). By combining cutting-edge circular economy expertise with hands-on training workshops, the initiative aims to transform old disposal habits into sustainable resources for the future.
रैम्प परियोजना के तहत केलांग में कॉन्क्लेव आयोजित, 40 उद्यमी हुए जागरूक


