India’s breathtaking diversity—spanning ancient spirituality, natural wonders, and rich cultural heritage—has always made it a compelling destination. But it is under Prime Minister Narendra Modi’s leadership that tourism has evolved into a strategic pillar of national growth, global image, and cultural resurgence, says Ritesh Agarwal, Founder and CEO of PRISM, in a recent opinion piece.
Agarwal writes that tourism is no longer viewed as a leisure industry alone, but as a driver of employment, soft power, and infrastructure-led development. Backed by major policy support, campaigns like Swadesh Darshan, PRASHAD, and Incredible India 2.0 have breathed new life into domestic circuits and spiritual destinations, connecting the past with present-day aspirations.
Agarwal points to the unprecedented expansion in highways, railways, and aviation, enabling access to remote pilgrimage and heritage sites. He cites the transformation of Kedarnath, Kashi Vishwanath Corridor, Ram Janmabhoomi in Ayodhya, and the Statue of Unity as examples of tourism-led regional development.
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Kedarnath saw a rise in footfall from 40,000 in 2014 to 16 lakh pilgrims in 2024.
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Ujjain’s Mahakal corridor attracted 7.32 crore visitors in the same year.
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Ayodhya, post-Ram Mandir Pran Pratishtha, welcomed 11 crore devotees in just six months.
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Mahakumbh 2025 drew over 65 crore pilgrims, underlining India’s capacity to host the world’s largest spiritual gathering.
Modern airports, seamless digital booking systems, multilingual assistance, and improved last-mile connectivity are transforming India into a globally competitive, traveler-friendly destination. Agarwal credits Digital India and Smart Cities for reducing friction in travel while preserving India’s charm.
India’s hosting of global events like the G20 Summit further amplified its tourism appeal, showcasing both tradition and modernity. PM Modi’s personal involvement—from promoting Yoga and Ayurveda globally to visiting key destinations—has helped build Brand India not just through policy, but through lived experience.
Whether it’s donning local attire on global stages or encouraging Indians to “Know India First”, the Prime Minister has turned domestic tourism into a movement that builds pride, unity, and identity.
Eco-tourism, wellness retreats, and adventure tourism are rising alongside infrastructure growth, ensuring a balanced approach that integrates heritage with sustainability. Relaxed visa norms and expanded e-visa coverage have further fueled foreign tourist arrivals.
According to Agarwal, India recorded over 294 crore domestic tourist visits in 2024, a 17% year-on-year growth. With each state and district now able to showcase its unique story, India is poised to become a global tourism powerhouse.
“With a leader who believes in the power of ‘Brand India’, the future of Indian tourism stands strong, dynamic, and sustainable,” concludes Agarwal.
