Union Minister Prataprao Jadhav, along with AYUSH Secretary Vaidya Rajesh Kotecha, inaugurated a dedicated AYUSH Store on the quick-commerce platform Zepto, aimed at expanding digital visibility and consumer access to traditional Indian wellness products.
The new storefront features a curated range of authentic AYUSH products, making them easily accessible to consumers through Zepto’s platform and delivery network.
Prataprao Jadhav highlighted that the initiative aligns with Prime Minister Narendra Modi’s “Vocal for Local” vision, strengthening India’s indigenous wellness sector and connecting manufacturers and practitioners with modern consumers. He also appreciated Zepto, a young Indian startup, for leveraging technology to promote the AYUSH sector.
AYUSH Secretary Vaidya Rajesh Kotecha emphasized that the launch integrates traditional wellness systems with modern digital commerce, increasing visibility and convenience for holistic health seekers.
Zepto Chief Policy Officer Rachit Ranjan noted that the dedicated AYUSH storefront simplifies discovery and access to wellness products, supporting the sector’s digitization and scaling efforts.
The partnership will further popularize AYUSH products among Zepto users and help manufacturers expand their digital presence while making holistic wellness solutions readily available to consumers.
Nurturing Creativity – Keekli Charitable Trust, Shimla
