January 17, 2026

How the Dharamshala Festival Will Benefit Small Businesses

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A unique convergence of music and culture on the lines of international festivals like Tomorrow Land and Sunburn will take place at the Dharamshala police ground.

Chief Minister Thakur Sukhvinder Singh Sukhu who held meeting with Gurjot Singh the founder of BeingU, producer of famous shows like Kapil Sharma show and the organiser of the festival took details of the event and ensured to provide all support for it.

The Chief Minister stated that such festivals in Himachal Pradesh would boost the local economy by attracting large number of tourists leading to increased business activities and benefiting the small businesses, including hoteliers, restaurant owners and local shopkeepers.

Gurjot Singh apprised the Chief Minister that the annual event would be organised in collaboration with famous Warner Music and it aims to blend global music, sustainability, wellness, and the region’s rich cultural heritage offering world-class performances, environmental workshops, retreats, and cultural exhibitions.

Gokul Butail, Principal Advisor (Innovation, Digital Technology & Governance) to Chief Minister was also present on this occasion.

Daily News Bulletin

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